Becoming a mother, staying a woman

About us

New Mom Generation is a female centric brand, that focuses on new moms. When a baby is born, so is a mother. From the moment of birth, everything usually revolves around the baby. And that's a good thing. But we want to put the new mom in the spotlight, as she achieved incredible things and continues to do so day after day.

This is why we're on a mission to celebrate the individual journey of each mother. We stand for a new generation of modern moms who break with outdated stereotypes and have got the confidence to just be themselves.

Most products for moms look like they were designed for their kids. It's time to change that! With our minimalistic statement products and customizable gift items we value that you are still a woman when becoming a mom. We believe that motherhood and womanhood should go hand in hand.

People think being a mom is not cool. Let's prove them wrong.

Female founded

The face behind

Behind New Mom Generation there is founder Lara and the idea of rethinking motherhood. Driven by a passion for minimalistic design and the belief that motherhood and womanhood should not exclude each other, Lara founded New Mom Generation for expectant moms, new moms and your mom. As well as for your girlfriend, your wife, your sister and for yourself.

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Becoming a mother, staying a woman

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